Our Mission

Here at Southern Multifoods, Inc., our mission is to create an environment where people love to work and eat.

Stop by any of our local Taco Bell, KFC, Long John Silver’s or A&W Restaurants and let us serve you!

Join the Team!

Start a career that fits your life and is as original as you are. Learn more.

About Southern Multifoods

In 1977, current President, Larry Durrett opened his first quick service restaurant, Taco Plaza, in Jacksonville, Texas. Due to the success of this one store, he then opened four more restaurants over a span of 6 years in the following cities: Lufkin, Henderson, Longview and Athens. In 1983 PepsiCo recognized that Taco Bell could be a dominant chain in Texas and the United States but for the presence of Taco Plaza. So Mr. Durrett decided to convert his locations to Taco Bell, and kept building and buying locations along the way.

Today, Southern Multifoods, Inc. owns and operates 93 units, all but two being Taco Bells or at least having a Taco Bell component in them. Southern Multifoods, Inc. currently operates: one Long Johns Silver’s/A&W, five Taco Bell/Long John Silver’s, thirteen Kentucky Fried Chicken/Taco Bell, and seventy-four Taco Bells.

We are alive to grow and we continue to pursue growth in every reasonable venue. Our principle focus for growth will be in East Texas as available, Fort Worth and the periphery of Dallas along with Corpus Christi and the Lower Rio Grande valley. 

Message from CEO

"My belief is that it only takes two things to be successful in business—money and people! And I am here to tell you without a doubt that of those two, good people are by far the hardest to find and keep. The restaurant general manager is the top of the pyramid at Southern Multifoods, Inc. The company’s number one leader with the ASL’s about a half a second behind."

© Southern Multifoods | Group M7 Design